This is also tomorrow, there was a flyer but I cant find it, so there’s the press release below. Basically Columbia Road E2, in the evening….
Wheels & Heels: The New Season’s Accessories
Columbia Road boutiques to open for one exciting night of high fashion as the East London Flower Market transforms into a catwalk for cycle style as part of London Fashion Week.
On Thursday, 14 February at 6pm, local independent talent and established designers will shine a new light on cycle fashion, with the designs on the catwalk just as at home on the high street as on a bike. Brands on show will include established talent such as Dashing Tweeds and Saville Row’s, Jan Cicmanec, alongside up and coming designers such as Smeear and Archies Gro Bags.
The show, which will feature tricks and bicycle ballet by the likes of Paddy Waters alongside glamorous models on beautiful bikes, choreographed by Robyn Simpson, promises to wow the expected crowd of around 2,000 people including London’s fashion pack.
Emily Fleuriot, Editor of Fashion Monitor says in response to the event:
‘There’s definitely a common misperception that you can’t be stylish and cycle. You can – but it’s a challenge. As one of fashion’s bicycle enthusiasts I welcome all pioneers of functional, style-conscious clothes, which mean I can cycle AND look the part, whether at a hot showbiz party or a business meeting.’
The event is the brain child of Hackney Council and Tower Hamlets Council who aim to achieve a greater uptake of cycling by women by demonstrating how cycling can influence a girl’s wardrobe in a positively un-lycra but completely runway fashion.
For further information about the designers and the event, please contact Amy Fleuriot, Cyclodelic, on 078 8293 9905 or firstname.lastname@example.org or Louisa Clarke, Hackney Council, on 020 8356 8189 or email@example.com